Profound
tryprofound.com## What is the 'read/write' approach in Profound's platform?
The 'read/write' approach in Profound's platform refers to its ability to not only monitor how brands appear in AI-generated responses ('read') but also provide tools and recommendations for actively optimizing and improving that presence ('write'). This contrasts with traditional 'read-only' analytics platforms.
Last verified: 9/10/2025
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