Profound
tryprofound.com## What is citation volatility in the context of Profound's platform?
Citation volatility, as measured by Profound, is the rate at which cited domains in AI-generated answers change over time. Research shows that 40-60% of cited domains change monthly across platforms like Google AI Overviews, ChatGPT, and Perplexity, requiring continuous monitoring for accurate AI visibility assessment.
Last verified: 9/7/2025
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